Create meaningful and relevant experiences.

Behind every great brand, there is a great mind.

Our store was the dream of our owner in the 90's: a non-conformist who wanted to show his hair with pride during the 1990 World Cup.

After years as a soccer player with dreams of changing the world, Valderrama found his true calling: connecting the curiosity of people about his hair care routine, the 90 's anxiety that came with the millennials age and the digital commerce world.

That was the birth of Valdie & Co,
not just a brand, to become a videogame personality and, more than anything, to believe that great hair is everybody’ s right.

WE USE LOCALLY SOURCED AND ALL NATURAL PRODUCTS!